I love their completely weird ads- how can we make the general public desperately desire these sunglasses? Why, by putting giant bunny ears on a freakishly pale model and encouraging them to "be silly" of course*! I think this particular model should hit up the Palm Pre** folks for her next gig. She's got the look.
*Note: It actually would be very silly of me to buy these way-out-of-my-SAHM-budget sunglasses, particularly when I go through a new pair every month, thanks to Adi, who loves bending and twisting them off my face.
**See 10/21/09 post for more info on this reference.Palm Pre- Trick or Treat?