Ok, Ok. I think I know where I went wrong with this commercial. The key is to drink a fifth of the product and then watch the ad. I saw it last night during Tosh.O, which was fitting because Tosh and the commercial are both sooo out there. I was totally lost when I saw it on TV, but was (barely) able to pick up on the product so I could YouTube it today: http://www.youtube.com/watch?v=JHsyZ3_xBQY After watching it a couple more times I still just. don't. get it. But it's different and lemony and apparently effective since I remember the product and the ad so... I guess that makes it an Absolut Success! The only question remains- where can I get that kick-fanny yellow leotard. Uma Thurman? Any ideas?