Friday, August 7, 2009

My Taco Bell, My Love

Today's commercial of choice is in honor of my husband (have I mentioned him? He's the coolest!) who brought this Taco Bell ad to my attention. First a little background on my love affair with Taco Bell. In addition to providing delicious food (to be enjoyed sober, drunk, or hungover) their marketing team is second to none. Let's take a look at their marketing genius of past:
1. They were talking animal pioneers with the talking chihuahua (I heard he died this year- R.I.P. little buddy)
2. They made the phrase, "run for the border" as popular as keggers on college campuses.
3. They encouraged consumers to, "think outside the bun"- yes! And inside the taco shell!
4. They coined the term "fourth meal" (best idea ever in more ways than one)

And now they bring us the, "It's all about the Roosevelts Baby" song!
The song is catchy, the video seriously funny (little blinged out piggy banks? Priceless!), and it is perfectly consistent with their marketing strategy! Additionally, I see this song is available as a ring tone. I'm here to tell you- I'm tempted. I love you Taco Bell marketing team! Keep 'em coming!

note: does TB's mad marketing skills make up for the elimination of the Chili Cheese Burrito? Let's not get carried away.

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