Is this a clever commercial or what? Strategically slipped into the prime "Mommy's TV time" time slot, moms everywhere watch as ketchup, Cheetos, and other stainy foods raise a white flag, surrendering to all [brand] laundry detergent. Frankly I think all should be proud of themselves. Proud enough to capitalize their brand name in fact! Yes, all. This ad takes you from all to All!
Of course, if I put this commercial together I'd have a white flag raising out of a baby's backside as I find poop stains on onesies to be most persistent.