Friday, September 3, 2010

I Need More Taco Bell!

I am sans internet access for a few days, but I dug into the Ad Bits archives for a few past posts to syndicate.  Everyone have a lovely Labor Day weekend!

My Taco Bell, My Love: 8/07/09
Today's commercial of choice is in honor of my husband (have I mentioned him? He's the coolest!) who brought this Taco Bell ad to my attention. First a little background on my love affair with Taco Bell. In addition to providing delicious food (to be enjoyed sober, drunk, or hungover) their marketing team is second to none. Let's take a look at their marketing genius of past:
1. They were talking animal pioneers with the talking chihuahua (I heard he died this year- R.I.P. little buddy)
2. They made the phrase, "run for the border" as popular as keggers on college campuses.
3. They encouraged consumers to, "think outside the bun"- yes! And inside the taco shell!
4. They coined the term "fourth meal" (best idea ever in more ways than one)

And now they bring us the, "It's all about the Roosevelts Baby" song!

The song is catchy, the video seriously funny (little blinged out piggy banks? Priceless!), and it is perfectly consistent with their marketing strategy! Additionally, I see this song is available as a ring tone. I'm here to tell you- I'm tempted. I love you Taco Bell marketing team! Keep 'em coming!

note: does TB's mad marketing skills make up for the elimination of the Chili Cheese Burrito? Let's not get carried away.


Leanne said...

If you get another comment from me at 3AM, please know that the only reason I'd be up at 3AM is if I CAN'T GET THIS SONG OUT OF MY HEAD!

Thanks . . . Thanks a lot . . .


Nicki Woo said...

Okay. . .so sorry. . i know I say this ever other day. . .but seriously i love you. THis is CRAZY FUNNY!!!! So perfect. And your love The Bell only makes me love you more. My current love is their $2 meals, and the chicken burrito, with rice and cheese, Yowza. Are they open at 6 am?

oh, and ummm, why did i never see this on tv. did it ever air?

Jules said...

@ Leanne: Better this song than "It's A Small World" right? Er, wait... oops- I hope that's not in your head now! :)

@ Nicki: My fave is when I find a Taco Bell that a)still has the Chili Cheese Burrito or b)sells ChocoTacos! I don't think the whole video ever aired, but pieces of it did. They should totally resurrect it!