I Need More Taco Bell!

I am sans internet access for a few days, but I dug into the Ad Bits archives for a few past posts to syndicate.  Everyone have a lovely Labor Day weekend!

My Taco Bell, My Love: 8/07/09
Today's commercial of choice is in honor of my husband (have I mentioned him? He's the coolest!) who brought this Taco Bell ad to my attention. First a little background on my love affair with Taco Bell. In addition to providing delicious food (to be enjoyed sober, drunk, or hungover) their marketing team is second to none. Let's take a look at their marketing genius of past:
1. They were talking animal pioneers with the talking chihuahua (I heard he died this year- R.I.P. little buddy)
2. They made the phrase, "run for the border" as popular as keggers on college campuses.
3. They encouraged consumers to, "think outside the bun"- yes! And inside the taco shell!
4. They coined the term "fourth meal" (best idea ever in more ways than one)

And now they bring us the, "It's all about the Roosevelts Baby" song!

The song is catchy, the video seriously funny (little blinged out piggy banks? Priceless!), and it is perfectly consistent with their marketing strategy! Additionally, I see this song is available as a ring tone. I'm here to tell you- I'm tempted. I love you Taco Bell marketing team! Keep 'em coming!









note: does TB's mad marketing skills make up for the elimination of the Chili Cheese Burrito? Let's not get carried away.

Wait- What Was I Saying?

Have you read Still Alice yet? A great book, but my level of paranoia has reached new heights after reading it. Suddenly I'm keenly aware of exactly how much I forget. The other day for instance, Molly was wearing a cute little sundress to Tot Watch. As I was helping her out of her car seat I got a flash of bare bottom. Underpants! We forgot underpants! The next day I turned around halfway to the Y because I forgot to take my water to spinning; when we got there I remembered class was cancelled. Today I couldn't remember the commercial I wanted to blog about, but I knew it was a Taco Bell ad. Ok Jules, just do a YouTube search for all Taco Bell commercials. Problem solved, and! Happy accident! I found this nugget. First off, I didn't know they actually had Taco Bell in Mexico. That seems so so wrong, but makes me feel infinitely better about my claim to love authentic Mexican food. I also empathize with the groom because I see mirages on a regular basis of men in uniform offering me Taco Bell. Of course in my case, it's always the chilito. And never a priest.