As resorts go, Sandals seems to be legit (and even classy!), so I was surprised to see their cheesy commercial. Don't get me wrong, I still liked it thanks to their music selection. "I've Had the Time of My Life" summons fond Dirty Dancing memories. Clearly they are appealing to the public's undying love for the movie, and nostalgia for Johnny Castle in particular. Sandals' marketing team stopped just short of showing dance classes taught by sexy, mullet-sporting* Swayze lookalikes. Cheesalicious.
*Never, in all my days, did I think I'd seriously use this oxymoron.
1 comment:
That's funny. I hear you say it ALL THE TIME.
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