Tuesday, September 15, 2009

Tuesday Night Tubavision

It is possible that when one writes a blog about various commercials, readers may assume he or she is a TV-watching couch potato. But I swear I'm not! I have an actual life! Unless we're talking about Tuesdays between 8 and 10pm. Then The Biggest Loser is my life. I am totally addicted to watching fat people get skinny. Tonight I cozied up with a root beer float and settled in for the season premiere.

Besides watching chubby people lose weight (and the fact that they always show a shot of a full moon before the weekly weigh-ins), I also love the shameless product placements and weight loss commercials every 15 or so minutes. (No, this wasn't just a passionate plug for my favorite show- I'm making it relevant to the blog's actual reason for being).

In the past, BL contestants have enjoyed Subway, 100 Calorie Packs, Extra gum, and enough Brita water to drown Shamu. (The whale reference is strictly coincidental). Anyway, it is clear the ads are targeting an overweight audience on Tuesday evenings. Makes sense, right? Tonight I was interested to see commercials for things like Abilify, an anti-depressant. Perhaps the logic there is that the BL audience is a fat, (and therefore, sad) group in need of happy pills? I'm just speculating here! Or how about Brooke Shields as the Latisse spokesperson? "Attention chunky viewers! Here is a supermodel whose biggest problem is medically diagnosed [?!?!?!] skimpy eyelashes! Feel your esteem plummeting? Well, after you lose a hundred or so pounds, you too can begin obsessing over tiny physical flaws!"

Yes, my Tuesday night "sit on my butt" fests are back in season. And so I say, bring on the fat and bring on the ads!

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