December First! Nothing says, "Merry Christmas" like seasonal commercials, sucking me in, forcing me into fanatical consumerism. I know it's officially Christmastime when the little Hershey kiss bells play "We Wish You A Merry Christmas" on my television. Mars, Inc. counters with the always cute red and yellow M&Ms chatting it up (maybe the elusive and scandalous green M&M will make an appearance for the holidays)?! Target always has good curl up with hot chocolate, song-and-dance commercials (but this year are also "targeting" the thrifty buyers with a separate series of ads). The Anheuser-Busch Clydesdales will undoubtedly be coming out to play soon, reminding us all of the important role alcohol plays during the holidays, as families across the country have their obligatory get-togethers. And Macy's, the patriarch of Christmas shopping season, barely needs to advertise as the store is mentioned in nearly every holiday movie ever made, but still they do- this year featuring Queen Latifah in their first commercial of the winter (Lord help us if Latifah becomes the new face of Christmas)!
With T minus 24 days to finish shopping, we consumers must pay extra close attention to these commercials; without them we may not be aware of the darling scarves, efficient coffee makers, or ornate ornaments the retail world has to offer. I argue that now, more than ever, we must pay attention to the words of our advertisers!!! For they must have our best interest at heart.