There I sat enjoying The Biggest Loser season finale (Rebecca, dear girl, your hair! It's so... Single White Female) when Kay Jewelers hijacked my tube. It's too much Kay J! I can't breathe! I'm choking on all the cheeeeeese! When my nausea subsided I was left with an angry aftertaste. Their ads actually cause me physical discomfort! Every kiss may begin with Kay, but ya know what else begins with K? Knife. In my eye. Repeatedly.