For years and years, companies refused to put anything in a commercial that would make them look even a tiny bit negative. What I love about Stride gum is they advertise their own hirees kicking the crap out of customers to get them to chew a new piece of gum. This is a two-fer for me. I love gum that's taste lasts longer than it took me to unwrap it. (Are you listening Fruit Stripe gum? One swallow of delicious fruity flavored spit and the ride is over!) Secondly, I love funny commercials. Here are a few of Stride's:
Oo! Oo! And here's something else I love about these commercials! Their liberal use of foreigners (or wild animals as the case may be) as hitmen! Getting roughed up is one thing; getting roughed up by people in funny costumes with funny accents is a totally different and much more enjoyable thing.